We're Partnering with Dirty Coast to Feature YOUR Coastal Restoration Message!

As we approach the 10^th anniversaries of Hurricanes Katrina and Rita – a time when we all learned about the importance of the Louisiana coast as a first line of defense against storms – Restore the Mississippi River Delta Coalition and Dirty Coast are partnering to feature YOUR coastal restoration messages on t-shirts, bags, posters and other snazzy products that will be sold in Dirty Coast’s New Orleans stores and across the web to help raise awareness and support for Louisiana coastal restoration.

Louisiana continues to lose a football field of land every hour, and our state has lost 1,900 square miles of land since the 1930s. These wetlands are crucial to protecting our homes and communities from the effects of hurricanes and storm surge. Without action, we stand to lose another 1,000 square miles by 2050. We want to engage people locally and nationally to understand just how important our coast is to the long-term resiliency of southern Louisiana and the entire nation that depends on our region.

That’s where YOU come in! We want to hear YOUR ideas for coastal restoration slogans! The creative wizzes at Dirty Coast are looking for slogans to use to create designs they’ll place on products to educate people around the world about how badly we need our coast restored now.

How It’s Going Down:

• Submit as many ideas or slogans as you like here from now through July 23, 2015.
• After July 23, we’ll select the best THREE slogans that most closely align with the positive messages of coastal restoration and have the best potential to make rad t-shirt designs.
• We’ll let YOU vote for the slogan you want to see designed into a t-shirt and other products.
• The first place slogan will be made into a design Dirty Coast will sell year-round on t-shirts and other products to raise funds for restoration efforts. The person who submits the winning design will receive a $200 gift card to Dirty Coast, second place will receive a $100 gift card, and 3rd place a $50 gift card.
• We’ll announce the winning design at a launch party on August 20 at Dirty Coast’s new Marigny location (2121 Chartres Street).
• The winning design will be featured and sold in Dirty Coast stores and online over the next year, with a portion of sale proceeds going to the Restore the Mississippi River Delta Coalition to help educate and engage people about the need for coastal restoration.

Some Tips to Help You Out:

• Keep it positive: Our situation is grave, but we want to feature positive, proactive messages that convey that solutions are possible.  Some questions to get your creative juices flowing:
  • What does the Louisiana coast mean to you?
  • Why is it important that the Louisiana coast be restored?
  • How would you explain coastal restoration to a kindergartener?
  • Why is it important that we act now to restore the coast?
• Keep it simple: The message needs to be easily understood, engaging and memorable.
• Keep it fun: In case you’re not familiar with Dirty Coast designs, they’re clever, fun and captivating. See some of their designs here for inspiration.

What’s In It for You?

• Prizes: The person who submits the winning design will receive a $200 gift card to Dirty Coast, second place will receive a $100 gift card, and 3rd place a $50 gift card.
• Glory: Your winning message will be proudly worn by coastal warriors around the country for generations come, to spread the message of Louisiana coastal restoration.
• Pride: You can tell your grandkids that you had a hand in the fight to save our coast.

What more reasons do you need? Now get to work unleashing your creative genius to save the coast! Submit your ideas here. We can’t wait to see the results.

Questions? Email jhebert@audubon.org

About Dirty Coast: Dirty Coast began in 2004 as a response to what was passing for local apparel on Bourbon street; a way to make cool designs for die hard New Orleanians. Small batches of shirts and posters. A fun side project. In 2005, a Category 3 storm made its way through the area without causing too much damage. Then the federal infrastructure meant to protect the city failed and filled New Orleans with water. Soon after, Blake found himself in Lafayette with all his plans placed on hold. While in exile, meditating on this fate of his beloved city, Blake designed a bumper sticker that read, “Be a New Orleanian, Wherever You Are.” He printed 5,000, and placed them all over New Orleans as soon as he could return. The reaction to Blake’s design was overwhelming, and developing the Dirty Coast brand became a no-brainer. Why T-shirts? Because they are the great equalizer. You can have a good design. You can have fun, cheeky copy. But to create a shirt that exists on a level beyond your standard laundry, that engages your friends and neighbors in conversation, that starts debates, that elicits laughter, nostalgia, and many “Yea Ya Right!” That’s what we’re trying to do. To be bold and to be real about our dirty, marvelous city. Everything we do, everything we make is a proclamation of our love for New Orleans. And when you truly love something, you want to share it with as many people as possible. So whether you’re born here, a transplant, or simply passing through, you can be a New Orleanian wherever you are.

About Restore the Mississippi River Delta Coalition: The Restore the Mississippi River Delta Coalition is working to protect people, wildlife and jobs by reconnecting the river with its wetlands. As our region faces the crisis of threatening land loss, we offer science-based solutions through a comprehensive approach to restoration. Composed of conservation, policy, science and outreach experts from Environmental Defense Fund, National Audubon Society, National Wildlife Federation, Coalition to Restore Coastal Louisiana and Lake Pontchartrain Basin Foundation, we are located in New Orleans and Baton Rouge, Louisiana; Washington, D.C.; and around the United States. Learn more at www.mississippiriverdelta.org and connect with us on Facebook and Twitter.